MORGAN HILL, Calif., February 22, 2007—Cyclonix, a creator of dynamic face-to-face sales, marketing and experiential environments, has been awarded a Silver Mercury Award for the trade show environment it designed, fabricated and articulated for Varian Medical Systems at the ASTRO convention and trade show.
The Mercury awards are an international competition honoring outstanding achievement in professional communications. Categories encompass all facets of corporate communications including PR, advertising, direct mail, newsletters and e-marketing.
The Varian exhibit was recognized for its success in conveying Varian’s brand attributes: forward thinking, human and approachable. Cyclonix combined large-format graphics and bold corporate identity with circular shapes, soft colors and theatrical lighting to create an environment which was both visually striking and easy for visitors to navigate.
Marty McGreevy, President of Cyclonix says his team is proud to have won the Mercury Award, but even more proud of having made a tangible contribution to Varian’s success. “What matters most is that Varian had a great show and was thrilled with the exhibit,” says McGreevy.
Cyclonix uses creativity and innovative design solutions to bring passion, energy and momentum to exhibits and environments. Capabilities include strategy, design, fabrication, management and execution. Learn more at www.cyclonixinc.com or by calling (800) 470-0062.
For more information, www.cyclonixinc.com.
