MORGAN HILL, Calif., Jan 15, 2008—Cyclonix, a creator of dynamic brand architecture, fulfilled a tight show schedule for Capcom Entertainment by delivering separate exhibits and approaches for both of the company’s key markets—at shows held less than two-weeks apart.
E3 Media and Business Summit and Comic-Con are attended by two distinct audiences—and therefore required Capcom to take two different exhibiting approaches. For E3, which is held in a hotel ballroom, Capcom’s goal was to reach a controlled audience of 5,000 buyers, media and press. To fulfill the attendees’ objectives of evaluating games for their stores or creating game reviews and media coverage, Cyclonix designed simple, semi-private game demonstration alcoves.
For Comic-Con, a consumer show, Capcom wanted to get its titles into the hands of as many of the 125,000 gamer attendees as possible. To achieve this, Cyclonix designed an attention-grabbing elevated boxing ring where gaming tournaments were held. Instead of re-using the semi-private gaming alcoves from E3, Cyclonix created wide-open stations with elevated monitors that drew gamers from the aisles and enabled large crowds to gather at each demo. The exhibit also included a store where Capcom game titles were available for purchase.
“Our new exhibit created a real buzz throughout the hall. We were very pleased with the results and very impressed with how the Cyclonix team addressed our distinct needs within such a tight time frame,” says Francis Mao, senior director, creative services for Capcom.
Cyclonix’s vice president of design, Peter Gallagher tells us, “I enjoyed having the opportunity to design for two audiences that are so diverse. The Capcom folks are fun to work with, their product is great and Mao has a great sense of adventure.”
Cyclonix uses creativity and innovative design solutions to bring passion, energy and momentum to exhibits and environments. Capabilities include strategy, design, fabrication, management and execution. Learn more at www.cyclonixinc.com or by calling (800) 470-0062.
Capcom® Entertainment is a leading worldwide developer and publisher of video games. Capcom's “E” rated games for Everyone (content suitable for persons six and older) include the Mega Man franchise of games. Capcom's “T” rated games for Teens (content suitable for persons 13 and older) include the Street Fighter, Breath of Fire, and DarkStalkers franchise of products. Capcom's “M” rated games for mature audiences (content suitable for persons 17 and older) include the Resident Evil, Devil May Cry and Onimusha series of products.
For more information, www.cyclonixinc.com.
