MORGAN HILL, Calif., Jan 2, 2008—Cyclonix, a creator of dynamic brand architecture, has completed the design and fabrication of a new exhibit for Citrix Systems. The exhibit, which made its debut at Interop New York, was also used at Oracle Open World in San Francisco.
Cyclonix design director, Greg Bailey says the inspiration for the exhibit, which utilizes leaning elements and curved beams, was architect Santiago Calatrava’s Milwaukee Art Museum. “The nature of Citrix products—application delivery infrastructure—led us to the decision that the design should be very structural in nature,” says Bailey.
Cyclonix was selected to design the exhibit from a field of four contenders. Debbie Margulies, Senior Manager of Marketing for Citrix said that the process of selection was very exciting as great designs were submitted. “We selected Cyclonix because they included our promotion as an integral part of the design—not simply as an afterthought—and we were very comfortable with them,” says Margulies.
The exhibit will be used by Citrix Worldwide Integrated Marketing Division in various configurations at four shows in 2008, as well as by Citrix North America Corporate Marketing team at HIMSS.
Cyclonix uses creativity and innovative design solutions to bring passion, energy and momentum to exhibits and environments. Capabilities include strategy, design, fabrication, management and execution. Learn more at www.cyclonixinc.com or by calling (800) 470-0062.
For more information, www.cyclonixinc.com.
